United Airlines is returning to their old slogan to "fly the friendly skies," after almost 20 years without it, according to NBC News.

The tagline was created by Leo Burnett in 1965 and was used by United until 1996, when the airline stopped working with the advertising agency. Now, McGarryBowen has resurrected the tagline in the carrier's newest campaign, which also features "Rhapsody In Blue," by George Gershwin.

The newly resurrected campaign began again on Sunday during the broadcast of the NFL football game, the PGA Tour championship, the season premiere of "60 Minutes," and the Emmy Awards.

Burnett came up with the friendly skies tagline when the agency was pitching United Airlines in the mid-1960s. Tom O'Toole, the senior vice president for marketing and loyalty for United Airlines, said that the airline was returning to the tagline because it wanted to "re-establish United's position as the world's leading" customer-focused airline.

It's "a convergence of a series of advances," O'Toole said. "The real aim" of the new advertising is to "say to customers, co-workers and competitors that United is back in the game in a big way."

The new ad features a voice over by actor Matt Damon, who previously did the voice-over for the 2012 United Airlines summer Olympics television advertising.

The campaign will run on radio, outdoors, including in airports, and on digital and social media.

The design was inspired by the logo United adopted when it merged with Continental, whose own logo was a globe, Gordon Bowen, the chairman and chief creative officer of McGarryBowen, said.

The campaign is aimed at United's "most frequent-traveling, high-yield customers," O'Toole said. It's also aimed at employees "who will enable United to deliver exactly what we're talking about," he continued. "It sets an aspirational target for the customer experience United delivers."

The company will spend more than $30 million in advertising air travel in the fourth quarter.

A United commercial from the 1980s.