Subscribe Now

travelers today

Home » Leisure

Harry Potter: Diagon Alley Attraction Set to Open at Universal Studios Orlando Next Year

Travelers Today       By    Karen Fredrickson

Updated: May 09, 2013 11:26 AM EDT

Text Size: A A A

Hogsmeade
An early rendering of Hogsmeade, part of the new Harry Potter exhibit opening at Universal Studios.(Photo : Universal Studios)

Muggles of all kinds are welcome at the new Diagon Alley set to open at Universal Studios in Florida, according to NBC Today.

The exhibit, called the "Wizarding World of Harry Potter - Diagon Alley" will open in 2014. It will connect the original Wizarding World attraction at the Island of Adventure located nearby at the theme park, with a functioning Hogwarts Express train.

"Our vision is to create two amazing theme park experiences that combine into one complete magical journey," Alice Norsworthy, the executive vice president for marketing and sales for Universal Orlando, told NBC Today, in a written statement.

Share This Story

The attraction will include tours of Gringotts Bank, the goblin-run bank that plays an important role in the series, as well as other retail outlets. Visitors will be able to board the Hogwarts Express at Platform 9 ¾ and ride to Hogsmeade and the Hogwarts School at Universal Studios.

The new Diagon Alley makes the attraction "the world's first centrally themed, multi-park experience," according to Universal executives.

The attraction is estimated to have cost Universal Studios $265 million to build, though the company does not release official figures. The company expects the popularity of the series to continue, and have plans to expand further.

The original attraction opened in June 2010, and has been credited with increasing traffic in visitors to the resort, with a 36 percent increase in attendance in the third quarter of 2010, after the attraction had been added. In 2011, the increase jumped to 68 percent so there is a financial incentive for the company to emphasize Harry Potter.

The addition will be at the Universal Studios location in Hollywood, where a Wizarding World exhibit is being built with an expected opening date of 2015 or 2016.

"It's a very smart move on their part," Dennis Speigel, the president of International Theme Park Services, Inc., a Cincinnati-based theme park consulting company, said. "They've done so well within it so far that they're just going to ramp it up to the next level."

It is part of a larger trend of theme parks focusing less on individual attractions and more on "attract-areas," as Speigel calls them.

"It's not an attraction, it's a whole area with multiple rides, shows, retail and food and beverage," Speigel told NBC News. "We're also seeing it at Disney with the expanded Fantasyland in Orlando and Cars Land in Los Angeles."

"It's the most important intellectual property that's been introduced in the theme park industry in the last 25 to 30 years," Speigel adds. "There's probably enough in the Harry Potter works to give them ideas for another 15 or 20 years."

I'm sure author J.K. Rowling is pleased to hear that.

© 2014 Traverlers Today, All rights reserved. Do not reproduce without permission.
Join Our Conversation

ADVERTISEMENT

Travel Tips

Prince Edward Island, Canada

Fall Cruises: Better Than Land Tours? It Gives Guests ‘A European Experience Without Leaving North America’

Fall cruises for foliage in the northeast are now becoming more and more popular as each year goes by. The foliage that is part of the tour is unlike any other place in the country. In fact, more guests are even paying good money to cruise the rivers, as well as the oceans, in order to peep leaves instead of having to brave today’s highly crowded roads and hotels on land.

Subscribe to our newsletter

Receive the latest travel news, reviews, and more..

Want more Travel?

Most Popular

CDC is rethinking of their approach towards the Ebola virus while staying positive that the virus can be transmitted through direct contact. New rumors suggest that the virus is airborne after two Dallas nurses became infected despite of wearing their pro

CDC To Modify Approach in Ebola Infection As Virus Becomes Airborne

Centers for Disease Control and Prevention (CDC) of the U.S. is trying to reconsider its approach to Ebola patients after several reports suggest that the fatal virus could be airborne.

California Drought Map

California Drought Map Reveals 58% Of State Suffers Deficiency Of Water Supply Amid Imminent Winter Season

California's drought map still shows an alarming phenomenon at the Golden State wherein 58% of the area is suffering from deficiency of water supply, be it atmospheric, surface or ground water.

Daniela Poggiali

Nurse Kills 38 Patients Because She Got Annoyed; Co-Workers Say Italian Nurse Daniela Poggiali Is 'Cynical And Vindictive'

Nurse Kills 38 Patients - Italian nurse Daniela Poggiali is one healthcare professional you should be wary of if ever you get confined in a hospital in Italy. For one thing, she is notorious for killing up to 38 patients after she got completely annoyed of them or of their families.

Cattle Return From Alpine Summer Grazing

World's Tallest Cattle Found In Illinois, How Tall Is Blosom The Cow?

World’s tallest cattle is found in Illinois. Owned by Patty Hanson, Blosom the cow has been named Guinness World Records’ tallest cow. How big and tall exactly is Blosom?

Grizzly Bear

Man, 56, Attacked By Bear Shot Accidentally By Hunting Partner Who Tried To Save Him From The Beast

A man attacked by bear was shot by his friend while the latter was attempting to spare him from the brutal attack of the beast.

Debris field spotted on radar at time of the Louisiana loud boom

Louisiana Loud Boom: Mysterious ‘Sonic Boom’ In The Sky Rattles Residents, ‘Debris Field’ Spotted, What Is The ArkLaTex ‘Boom’?

The Louisiana loud boom which was heard and rattled many north eastern Louisiana residents is as of this moment still left unexplained. However, now the National Weather Service has added that whatever the cause of the Louisiana loud boom, it has left a debris field.

Illness Observation

Ebola Airborne CDC: Widespread Outbreak Possible, More Contagious Virus Than Thought

The Executive director of the Association of American Physicians and Surgeons, Dr. Jane Orient, claimed the world is dealing a different kind of Ebola virus, one which is more potent and can be transmitted in air via droplets.

Brazil is currently treating and monitoring its first suspected case of Ebola. A 47 year-old man from Guinea reportedly manifest fever withing the 21 day-incubation period of the virus.

Brazil Confirms First Suspected Ebola Case

Brazil treats its first ever suspected case of Ebola while waiting for the results of a blood test which is due to be released on Saturday.

Ebola Press Conference Boston Logan Airport

Ebola In Boston: Two Ebola Mass. Scares Raises Fears Despite Braintree Patient Declared Not At Risk, What Is The Different Types Of Ebola Risks?

Fears over Ebola in Boston have heightened after two Massachusetts scares flared up over the Columbus Day weekend. Raised concerns over Ebola in Boston have since prompted holiday press conferences and reverse 911 calls to reassure the public.

American Airlines jet landing at DCA

American Airlines Flight Depressurized Due To Cracks In Cabin Walls; Plane Had Emergency Landing

American Airlines had to have an emergency landing after its cabin walls started to break apart as its passengers, absolutely terrified, had no choice but to look on and shout for help. One of the passengers, James Wilson, said that he felt something was wrong when the fuselage started to shake violently and heard some popping noises outside the plane.

Find Us on Facebook

travelers today

© Copyright 2014 Travelers Today All Rights Reserved.

Subscribe to our newsletter
Real Time Analytics