Subscribe Now

travelers today

Home » Leisure

Harry Potter: Diagon Alley Attraction Set to Open at Universal Studios Orlando Next Year

Travelers Today       By    Karen Fredrickson

Updated: May 09, 2013 11:26 AM EDT

Text Size: A A A

Hogsmeade
An early rendering of Hogsmeade, part of the new Harry Potter exhibit opening at Universal Studios.(Photo : Universal Studios)

Muggles of all kinds are welcome at the new Diagon Alley set to open at Universal Studios in Florida, according to NBC Today.

The exhibit, called the "Wizarding World of Harry Potter - Diagon Alley" will open in 2014. It will connect the original Wizarding World attraction at the Island of Adventure located nearby at the theme park, with a functioning Hogwarts Express train.

"Our vision is to create two amazing theme park experiences that combine into one complete magical journey," Alice Norsworthy, the executive vice president for marketing and sales for Universal Orlando, told NBC Today, in a written statement.

Share This Story

The attraction will include tours of Gringotts Bank, the goblin-run bank that plays an important role in the series, as well as other retail outlets. Visitors will be able to board the Hogwarts Express at Platform 9 ¾ and ride to Hogsmeade and the Hogwarts School at Universal Studios.

The new Diagon Alley makes the attraction "the world's first centrally themed, multi-park experience," according to Universal executives.

The attraction is estimated to have cost Universal Studios $265 million to build, though the company does not release official figures. The company expects the popularity of the series to continue, and have plans to expand further.

The original attraction opened in June 2010, and has been credited with increasing traffic in visitors to the resort, with a 36 percent increase in attendance in the third quarter of 2010, after the attraction had been added. In 2011, the increase jumped to 68 percent so there is a financial incentive for the company to emphasize Harry Potter.

The addition will be at the Universal Studios location in Hollywood, where a Wizarding World exhibit is being built with an expected opening date of 2015 or 2016.

"It's a very smart move on their part," Dennis Speigel, the president of International Theme Park Services, Inc., a Cincinnati-based theme park consulting company, said. "They've done so well within it so far that they're just going to ramp it up to the next level."

It is part of a larger trend of theme parks focusing less on individual attractions and more on "attract-areas," as Speigel calls them.

"It's not an attraction, it's a whole area with multiple rides, shows, retail and food and beverage," Speigel told NBC News. "We're also seeing it at Disney with the expanded Fantasyland in Orlando and Cars Land in Los Angeles."

"It's the most important intellectual property that's been introduced in the theme park industry in the last 25 to 30 years," Speigel adds. "There's probably enough in the Harry Potter works to give them ideas for another 15 or 20 years."

I'm sure author J.K. Rowling is pleased to hear that.

© 2015 Traverlers Today, All rights reserved. Do not reproduce without permission.
Join Our Conversation

Travel Tips

Lima, Peru

A Travel Guide to Peru: Things to Know

Peru is a cultural hub filled with unique sights to see, amazing cuisine, a plethora of activities, and is definitely somewhere worth putting on your travel bucket list, but there are a few things to know before planning your trip.

Subscribe to our newsletter

Receive the latest travel news, reviews, and more..

Want more Travel?

Most Popular

Goblin Shark, Alien of the Deep Found

Viral Video: Goblin Shark, Alien of the Deep Found In Australia, Are There More Out In Ocean?

Viral Video - Goblin Shark, Alien of the Deep. The latest discovery off the coast of Australia has given anyone more reasons not to venture into the deep blue sea. Ocean scientists have discovered an “Alien of the Deep.” What exactly is this new discovery and are there many more out there?

California Droughts To Increase With Human-Caused Global Warming, Says Stanford Study

California Drought Climate Change: California Droughts To Increase With Human-Caused Global Warming, Says Study

California Drought Climate Change – Climate change caused by humans will reportedly helped bring about the current bout of California drought, according to a Stanford University study released Monday.

Turkish Airlines jet skids off on runway in Nepal, passengers safe

Jet Skids Off Runway: Watch Passenger, Crew Survive As Turkish Airlines’ Lucky Escape At Nepal Runway

A Turkish Airlines Airbus A330 jet skids off runway, and everyone on board the plane survived as it landed through dense fog, Wednesday, around 7 a.m. at Nepal's lone international airport. After the jet skids off runway, 40 arriving and 40 departing flights at Kathmandu, Nepal, were forced to cancel because the immobile plane covered almost a section of the runway, according to authorities.

Chile Volcano 2015

Chile Volcano 2015 (VIDEO) Eruption Of Lava Sends Thousands To Evacuate

A Chile volcano erupted early Tuesday, causing a serious threat among local residents and leading them to evacuate the area as lava surged down the volcano’s slopes.

Lisbon

Dream of Summer: Lisbon Getaway

While it is still cold and snow falls, escape the depressing winter by planning your trip to Portugal. As it is a Mediterranean country the temperatures stay milder in winter. And while you may not necessarily think the high 50s is warm the humidity is well over 50%, so the temperature will feel much warmer. Also the sun is out to warm you.

Mood of India

Delhi Rape Victim Blamed For Her Attack, Convicted Rapist Says She Should 'Just Be Silent And Allow The Rape', Internet Outraged, India Bans Interview

Delhi Rape Victim – In a shocking new interview banned across India, one of the rapists convicted in the 2012 New Delhi bus rape case has spoken up. According to Mukesh Singh, the victim is to blame for her rape. His comments have caused outrage across the world, whereas Indian authorities claim the video interview had violated four statutes in their penal code.

Community Responds to LAPD Shooting

LAPD Shooting, Killing Of Homeless Man Caught On Video

The LAPD shooting and killing of a home man in downtown Los Angeles Sunday had reportedly been caught on video. According to authorities Sunday, the LAPD shooting occurred on skid row during a struggle over an officer's weapons.

Tokyo, Japan

Safety First: Some of the World’s Safest Cities

When considering traveling somewhere for any length of time, it is crucial to be aware of the level of safety in the place that you are going to. The Economist has recently come out with the 2015 safe cities index so that people will know where they can and cannot feel safe.

Pakistani Child Being Vaccinated

471 Pakistani Parents Arrested After Refusing To Have Their Kids Vaccinated Against Polio

Pakistani parents were arrested and hundreds of others are being sought by authorities after refusing proper polio vaccination for their kids.

Find Us on Facebook

travelers today

© Copyright 2015 Travelers Today All Rights Reserved.

Subscribe to our newsletter
Real Time Analytics