Subscribe Now

travelers today

Home » Leisure

Harry Potter: Diagon Alley Attraction Set to Open at Universal Studios Orlando Next Year

Travelers Today       By    Karen Fredrickson

Updated: May 09, 2013 11:26 AM EDT

Text Size: A A A

Muggles of all kinds are welcome at the new Diagon Alley set to open at Universal Studios in Florida, according to NBC Today.

The exhibit, called the "Wizarding World of Harry Potter - Diagon Alley" will open in 2014. It will connect the original Wizarding World attraction at the Island of Adventure located nearby at the theme park, with a functioning Hogwarts Express train.

"Our vision is to create two amazing theme park experiences that combine into one complete magical journey," Alice Norsworthy, the executive vice president for marketing and sales for Universal Orlando, told NBC Today, in a written statement.

The attraction will include tours of Gringotts Bank, the goblin-run bank that plays an important role in the series, as well as other retail outlets. Visitors will be able to board the Hogwarts Express at Platform 9 ¾ and ride to Hogsmeade and the Hogwarts School at Universal Studios.

The new Diagon Alley makes the attraction "the world's first centrally themed, multi-park experience," according to Universal executives.

The attraction is estimated to have cost Universal Studios $265 million to build, though the company does not release official figures. The company expects the popularity of the series to continue, and have plans to expand further.

The original attraction opened in June 2010, and has been credited with increasing traffic in visitors to the resort, with a 36 percent increase in attendance in the third quarter of 2010, after the attraction had been added. In 2011, the increase jumped to 68 percent so there is a financial incentive for the company to emphasize Harry Potter.

The addition will be at the Universal Studios location in Hollywood, where a Wizarding World exhibit is being built with an expected opening date of 2015 or 2016.

"It's a very smart move on their part," Dennis Speigel, the president of International Theme Park Services, Inc., a Cincinnati-based theme park consulting company, said. "They've done so well within it so far that they're just going to ramp it up to the next level."

It is part of a larger trend of theme parks focusing less on individual attractions and more on "attract-areas," as Speigel calls them.

"It's not an attraction, it's a whole area with multiple rides, shows, retail and food and beverage," Speigel told NBC News. "We're also seeing it at Disney with the expanded Fantasyland in Orlando and Cars Land in Los Angeles."

"It's the most important intellectual property that's been introduced in the theme park industry in the last 25 to 30 years," Speigel adds. "There's probably enough in the Harry Potter works to give them ideas for another 15 or 20 years."

I'm sure author J.K. Rowling is pleased to hear that.

© 2016 Traverlers Today, All rights reserved. Do not reproduce without permission.
Join Our Conversation

Travel Tips

General Atmosphere At The 2014 Toronto International Film Festival

Doors Open Toronto 2016: 5 Unforgettable Places To Visit

The 17th Doors Open Toronto will be happening this weekend. This event will give residents the chance to gain opportunities to visit over 130 buildings all over the city.

Piggy Bank Savings

Top 10 Most Expensive Cities To Visit In 2016

Visiting these countries would require you to shatter many piggy banks.

Steamboat Natchez

New Orleans Offers 7 Great Activities For Families: Find Out Here

There is no shortage of activities in the wonderful city of New Orleans.

Caribbean

Island Hopping In The Caribbean: How To Get The Best Tours

Island trips to the Carribbean should not be too hard even for those who were just doing it for the first time. In other words, even if travellers are scared of going on unfamiliar trips for the first time, they can still go on these trips, thanks to helpful resources such as guides and maps.

Phewa lake in 1982

7 Cheapest World Destinations For An Affordable and Relaxing Vacation

Every traveler wants to spend less while going to different places. With that, Price of Travel ranks world cities every year based on how affordable they are as a reference for budget travelers. With that, we have here the 7 cheapest travel destination for 2016 that will give you extra money to get a side trip to other places you dream of visiting!

Subscribe to our newsletter

Receive the latest travel news, reviews, and more..

Want more Travel?

Most Popular

Children TV

Time Travel And Other TV Trends To Expect This 2016

The three trends that are seen in TV this year which includes time travel, blast from the past and adaptations.

Airport

TSA Security Head Fired Over Long Lines In The Airport?

Kelly Hoggan, the agency's assistant administrator for security operations, has been removed from his position, according to an internal memo by TSA Administrator Peter Neffenger obtained by NBC News.

Swimming pool

US: 1 in 8 Swimming Pools Closed for Health Violations, According To Health Violations

One in eight swimming pools in most populated states were allegedly been shut down due to inspection of filthy and suspected existing harmful water around, as announced by health authorities in the United States on Thursday.

travelers today

© 2016 IQADNET LLC All rights reserved.

Subscribe to our newsletter
Real Time Analytics