Ireland has been the location of most of "Game of Thrones" scenes. Last season, Tourism Ireland and HBO teamed up for the Doors of Thrones campaign. The network benefits from the scenic Ireland and the country gains through its boost in tourist visitation.
For "Game of Thrones" Season 7, the deal continues according to Travel Pulse. A new licensing deal has caused the rise of visitors in locations where the series is filming, according to Tourism Ireland CEO Niall Gibbons. The locations include the Castle Ward in County Down and the Dark Hedges in Country Antrim.
Belfast Telegraph reported that Gibbons informed that both parties are able to capitalize on a huge audience. The most downloaded series on television is the "hottest ticket in town" in relation to Northern Ireland.
The Irish tourism arm has not divulged details of the new campaign with "Game of Thrones" but the bureau will showcase its hospitality by hosting 13 top travel agents from Hong Kong on key locations tour. It includes the Titanic Belfast, the Giant's Causeway and the Irish National Stud and Dublin.
Ireland will bring more tourists from China and other Asian countries by bringing in more Asian agents. With the series' huge fan base all over the world, Ireland is secured of the steady influx of visitors into the country.
Now that "Game of Thrones" Season 7 is about to commence come July 17, the whole season will be bringing in the desired revenue for Ireland. Although "Game of Thrones" will not extend long seasons in the future, for the mean time, Ireland's tourism is benefitting.
"Game of Thrones" stars Kit Harington, Emilia, Clarke, Maise Williams, Lena Headey, Peter Dinklage, and Nikolaj Coster-Waldau. J Mark Mylod (episodes 2 and 3), Jeremy Podeswa (episodes 1 and 7), Mark Mylod (episodes 2 and 3), Matt Shakman (episodes 4 and 5) and Alan Taylor (episode 6) will work together as directors up to episode 7.