Subscribe Now

travelers today

Home » Trending News

New Florida Logo: Enterprise’s Florida’s Logo with Necktie Sparks Gender Debate

Travelers Today       By    Amanda Woods

Updated: Feb 05, 2013 11:06 AM EST

Text Size: A A A

Florida Logo
The new logo for Enterprise Florida has spurred a gender debate, because it uses a necktie in place of the letter "i."(Photo : Twitter)

A new logo released on Thursday for Florida's economic development group, Enterprise Florida, has ignited a gender debate - because it includes a necktie.

The logo includes the word "Florida" written in green letters, replacing the "i" with an orange necktie. The tagline reads, "the perfect climate for business." But because women don't wear neckties, some female business leaders consider the logo sexist and encourage the group to create a new one.

"I thought immediately that it set us back, all the work that we've done," Pamela Rogan, the President of the Central Florida Chapter of NAWBO, the National Association of Women Business Owners, told Fox News. "It's not that they have to make it pink or 'girlie,' but maybe put a briefcase or something like an iPhone or smartphone in there to represent business. There are a lot of other icons I think can better represent business."

Share This Story

Rogan and other women argued online that this particular logo may fail to attract businesswomen to the Sunshine State. "When you're going to a strange place, and you think that's the stigma that's there, you may think twice," she said.

But Enterprise Florida Public Relations manager Sean Helton told My Fox Orlando that he has no intention to change the logo. "We feel confident in the brand, as a clear and effective message to both businesses in the state and worldwide, that Florida is a top destination for business," he said.

Helton added to My Fox Orlando that Enterprise's design company interviewed 25 female employees before launching the logo, and none of them had a negative response.

But Rogan disagrees, and sees something different in the logo. "It's not even one of those ties they had back in the day because that was the thing, she told My Fox Orlando. "It's a bold tie. And nothing against men, but I think they could have had something a little more generic that represented business."

© 2014 Traverlers Today, All rights reserved. Do not reproduce without permission.
Join Our Conversation

ADVERTISEMENT

Travel Tips

Traveling with Liquids

Travel Hacks: Traveling with Liquids

Liquids can be one of the trickiest parts of packing for a flight, especially if you are bringing a carryon. Either they are over the limit, or they leak in your bag. Whatever the reason they seem to be a nuisance.

Subscribe to our newsletter

Receive the latest travel news, reviews, and more..

Want more Travel?

Most Popular

Holiday Getaway

Why You Should Head To Europe For Your Next Holiday Getaway!

Thinking of traveling this Thanksgiving and Christmas season? But afraid spending much too much over your next last-minute getaway? Here are some of the best tips to follow if you intend to save much while enjoying the perfect European holiday getaway.

New York Pot Arrests

New York Pot Arrests: New Policy Promotes Summonses Instead Of Arrests Since Officers Want To Focus On Other Crimes

New York pot arrests are going to be different this time around after a few changes on the city's marijuana policy have been made.

USS Ross Sailors Attacked By Turkey Youth Union In Istanbul

USS Ross Sailors Attacked By Turkish Mob In Istanbul, Bags Placed Over Heads?

USS Ross sailors attacked by about 20 political activists happened in Istanbul Wednesday. Members of the Turkish Youth Union hurled objects at them, chased the three men and at one point, placed a bag over one of the heads of the USS Ross sailors attacked.

Pack of street dogs

Pack of Dogs Responsible For Wyoming Woman’s Tragic Death

Pack of dogs named responsible to a death in Wyoming on Wednesday.

Napoleon Bonaparte's bicorne hat.

Napoleon Hat $2.4 Million Sold To South Korean Collector; Famous Chapeau Of Napoleon Bonaparte Estimated To Sell At $500K Was Purchased For More Than $2M

Napoleon hat $2.4 million was sold at a recent action. A collector from South Korea, whose identity has not been revealed, purchased the famous chapeau.

White marble statue on tomb of Frederic Chopin (1810-1849), composer and Polish pianist. Bronze statue of Dominique Vivant Denon (1747-1825), engraver, writer, French administrator. Pere Lachaise Cemetery in Paris, France.

Chopin’s Heart Exhumed Secretly? Returned to Warsaw Church for another 50 Years

Chopin Heart Exhumed – The heart Chopin of the iconic composer, Frederic Chopin, has reportedly been secured in a jar of liquor in Poland for 155 years. Chopin’s heart was exhumed recently in order for experts to ensure that the alcohol had not evaporated before they return the organ to its final resting place.

Over 700 Sickened By Virus On Cruise Ship

Crown Princess Norovirus Update: 172 Confirmed Infected, Second Infection This Year

Crown Princess Norovirus update – For the second time this year, another Crown Princess Cruise ship has fallen victim to the Norovirus. After just six months since the first infection spread in one Crown Princess Cruise ship, a second cruise has been infected with 172 people confirmed to be carrying the virus.

Brooklyn Bridge

Brooklyn Bridge Climber Arrested And Charged With Criminal Trespass And Reckless Endangerment; French Tourist States He Was Only Trying To Get Sweeping Photos Of The City

Brooklyn Bridge climber arrested on Monday. The French tourist was charged with reckless endangerment and criminal trespass.

Jekyll Island Resort

Relax Where the Rich Once Played: Jekyll Island

Located in the on the southeastern coat of Georgia is Jekyll Island, a small island retreat nestled in the marshes that the south is known for. While some people have made their permanent home here, the island feels isolated. With few hotels and no major city center, Jekyll Island is the perfect get away spot.

Find Us on Facebook

travelers today

© Copyright 2014 Travelers Today All Rights Reserved.

Subscribe to our newsletter
Real Time Analytics