Subscribe Now

travelers today

Home » Executive Travel

American Airlines Hires KAUFMANFRANCO to Design New Uniforms

Travelers Today       By    Lena Vazifdar

Updated: Jan 25, 2013 06:00 PM EST

Text Size: A A A

american airlines
A mom was humiliated when an American Airlines flight attendant told her she couldn't use her breast pump on board.(Photo : Reuters)

American Airlines is updating their new uniforms on its frontline workers. The airline announced that it was hiring fashion designers Ken Kaufman and Isaac Franco from KAUFMANFRANCO to create the uniforms for their flight attendants, pilots and customer service agents.

American said to USA Today that the new uniforms will be "the first complete refresh in more than 20 years and will be designed with the job requirements of each workgroup in mind."

Share This Story

The new designs are said to be used in approximately 18 to 24 months.

A press release from American said, "The new uniform pieces created by KAUFMANFRANCO will reflect the aesthetics of American's new visual identity, as a new generation of customers begins to take flight."

American's Senior Vice President - People, Denise Lynn said in the press release, We're committed to creating the best work environment for our people so that they can, in turn, deliver the best travel experience for our customers. We're especially excited about the collaborative nature of this project, giving our people a role in the process to develop uniforms that will be both functional and fashionable."

American's press release called KAUFMANFRANCO the go-to designer for Hollywood's elite and that they are "known for its craftsmanship, attention to detail and innovation."

"It's exciting to think that we can put a KAUFMANFRANCO stamp on such an important American icon," said Ken Kaufman, KAUFMANFRANCO designer in the Press Release. "We plan to mix the elegance of American's rich fashion heritage and incredible style with today's cutting-edge technology. It's about creating a wardrobe inspired by our fashion runway for American's runway."

Other half of KAUFMANFRANCO, Isaac Franco said in the press release, "We recognize that individuals make up American's incredible team and we are creating a wardrobe of pieces that will make each person look and feel amazing. We want to send a very powerful message when the plane door opens and a new iconic look emerges."

American Airlines service more than 260 airports in more than 50 different countries.  KAUFMANFRANCO was established in 2004. Their "women's fashion collections mix sophistication and edge, luxury and function, handcrafted and high-tech mix of pieces, with the highest standards of global craftsmanship," reported the press release.

© 2015 Traverlers Today, All rights reserved. Do not reproduce without permission.
Join Our Conversation

Travel Tips

Lima, Peru

A Travel Guide to Peru: Things to Know

Peru is a cultural hub filled with unique sights to see, amazing cuisine, a plethora of activities, and is definitely somewhere worth putting on your travel bucket list, but there are a few things to know before planning your trip.

Subscribe to our newsletter

Receive the latest travel news, reviews, and more..

Want more Travel?

Most Popular

20 sleeping dam workers were killed Balochistan, Pakistan

Dam Workers Killed: 20 Sleeping Workers Gunned By 40 Men In Pakistan

Dam Workers Killed – Early Saturday, gunmen in Pakistan's southwestern Balochistan province shot and killed at least 20 sleeping workers, while wounding three at a dam construction site. The attack which had the dam workers killed is now considered the deadliest attack in recent times which targeted civilians in a region with low-level insurgency.

Disturbing video shows horse thief being beaten by police in California

Horse Thief Beaten By Police: Shocking Footage Shows 11 Officers Brutally Beating Thief, Gets Internal Investigation

Horse Thief Beaten By Police – A video showing more than ten deputies beating and kicking a suspected horse thief is making headlines. The footage of the showing the horse thief beaten by police has been recorded by an NBC Los Angeles helicopter Thursday, and it lasts for about two minutes.

Six Thais, one Italian injured in car bomb blast on Thailand's Samui island

Thailand Car Bomb Explosion: Injures 7 In Popular Resort Island, Act Of Islamic Insurgency?

Thailand Car Bomb Explosion – On Friday, a bomb exploded at the Central Festival shopping mall in Samui Island in Surat Thani province, one of the country’s popular resort islands. The Thailand car bomb explosion, which went off in the basement of the mall after a fashion show at 11:30 p.m., injured seven people, according to authorities.

7 died in a plane crash near Bloomington, IL while returning home from NCAA championship game

Bloomington, Il Plane Crash: 7 Dead While Returning From NCAA Tournament, NTSB Investigating

Bloomington, Il Plane Crash – Seven people died after a small plane crash in McLean County, Illinois, near the Bloomington airport Tuesday while on its way home from the NCAA basketball tournament in Indianapolis. Authorities said that two members of Illinois State University's athletic department were amongst those killed in the Bloomington, Il plane crash.

Dozens arrested as violence erupts at Kentucky's basketball celebration

Lexington Fans Arrested: Wildcat Fans Rampage Over Loss, 31 Arrests Made

Lexington Fans Arrested – Following the loss of Wildcats to the Badgers, a number of Wildcat fans were left bewildered over the loss. However, some fans were quite enraged that they took their rage literally with a number of fires spread in the University of Kentucky’s Lexington Campus.

Caribbean Beach

Delaware Family Pesticide: Family In Critical Condition Following Alleged Pesticide Poisoning At Caribbean Resort

Delaware Family Pesticide – What should have been a safe and enjoyable Caribbean getaway turned out to be a deadly one. A family from Delaware is in serious condition following an alleged pesticide poisoning at the Sirenusa Resort on St. John in the US Virgin Islands.

75,000 Solar Workers To Be Trained By 2020, Says Obama

75,000 Solar Workers: To Be Trained By 2020, Says Obama

75,000 solar workers will now be trained due to a new initiative to expand the nation’s solar industry workforce. The launch of the 75,000 solar workers initiative was made by President Obama during a visit to Utah’s Hill Air Force Base on Friday, according to the Washington Post.

Hundreds of fishermen rescued following Indonesian slavery probe

Hundreds Of Fishermen: Rescued From Slavery In Indonesia, Tasered, Beaten, Whipped With Stingray Tails, Forced To Catch Fish For Western Restaurants?

Hundreds of fishermen rescued Friday from an isolated Indonesian island occurred after an investigation by the Associated Press investigation revealed the workers were enslaved to catch seafood possibly ending up in Western restaurants.

U.S. Navy alarmed at Beijing’s ‘Great Wall of sand’ in South China Sea

China’s Great Wall Of Sand In South China Sea, Why Is U.S. Navy Alarmed?

Great Wall Of Sand – China has been building a “Great Wall of sand” with the use of an unparalleled program of land reclamation in the South China Sea. Because of this great wall of sand, many are having "serious questions" about the country’s intentions for it, according to the BBC.

Find Us on Facebook

travelers today

© Copyright 2015 Travelers Today All Rights Reserved.

Subscribe to our newsletter
Real Time Analytics