Subscribe Now

travelers today

Home » Leisure

Virgin Atlantic Launches Gallery in the Sky Featuring Work By Artist Ben Eine

Travelers Today       By    Lena Vazifdar

Updated: Jan 23, 2013 04:13 PM EST

Text Size: A A A

Ben Eine
Virgin will be featuring work by street artist Ben Eine (pictured) in their Gallery in the Sky endeavor.

An in-flight art gallery has been launched by the trend-setting Virgin Atlantic. The new launch of "Gallery in the Air" is the first art gallery that gives travelers the opportunity to purchase art mid-flight.

The Huffington Post reported that the launch is part of an initiative costing £100 million to upgrade the upper-class cabin of Virgin Atlantic.

According to The Telegraph "Gallery in the Air" will operate from Feb. 21 to 28 and feature the work of Ben Eine, a British street artist who is making waves in the art world. David Cameron presented one of his pieces to President Barack Obama as a gift during a visit to Washington. The Telegraph reported that Eine's work can be seen on streets throughout London.

Share This Story

"The Gallery in the Air exhibition will feature 10 of Eine's trademark typography-style works, with prices ranging from £2,500 to £15,000," reported The Telegraph.

The artwork features bubble letter designs with phrases such as "Virgin on the impossible," "man and his machines," and "first century metropolis," reported The Huffington Post.

Eine said to The Telegraph, "We have created a completely original way of appreciating and buying art - a new frontier for the industry."

His work will be on display at London Heathrow, JFK and Newwark Virgin Atlantic Clubhouses. Once the upper-class passengers get on the plane, they can take a virtual tour of the gallery in the air before purchasing specific pieces, in a similar manner to purchasing duty free items. 

 "I respect Virgin Atlantic's brave and challenging attitude and the way it goes against the grain, so I jumped at the chance to be part of the first ever Gallery in the Air," Eine said, according to The Daily Mail. "My philosophy through all my work, be it on canvas or on the street, is about pushing boundaries and not simply going with the flow because everyone else is doing something a certain way."

The Daily Mail reported that Eine researched the airline and Richard Branson for the exhibit and used his experiences from London and New York.

Branson said to The Daily Mail about Eine, "I am a huge fan of Ben's work and like us, he does things differently and doesn't follow the crowd. We're delighted to be working with him, mixing things up a bit and having a bit of fun along the way."

© 2015 Traverlers Today, All rights reserved. Do not reproduce without permission.
Join Our Conversation

Travel Tips

Lima, Peru

A Travel Guide to Peru: Things to Know

Peru is a cultural hub filled with unique sights to see, amazing cuisine, a plethora of activities, and is definitely somewhere worth putting on your travel bucket list, but there are a few things to know before planning your trip.

Subscribe to our newsletter

Receive the latest travel news, reviews, and more..

Want more Travel?

Most Popular

AirAsia plane

AirAsia Search Area: Search For Missing Bodies In Crash At Java Sea Officially Ends, 106 Bodies Recovered, 56 Bodies Still Missing

AirAsia Search Area – The search for the missing bodies from the AirAsia flight QZ 8501, which crashed Dec. 28, 2014, has officially ended. According to the head of the Indonesia rescue agency, the search for the bodies at the Java Sea ended Tuesday night.

Ryanair $15 Flights From Europe To America Coming Soon

Ryanair $15 Flights From Europe To America Coming Soon

Ryanair $15 Flights – Ryanair, Europe's largest discount airline is reportedly going to begin flights to the United States, with some seats selling for less than $15 each way. The board of the Irish-based airline OK'd adding the Ryanair $15 flights Monday, ending years of conjectures of when the airline would eventually turn its sights to North America.

Hajime Robot restaurant

Anti-Robot Protesters at SXSW: Fighting the Artificial

In what seems to be the precursor to a real-life Terminator movie, dozens of anti-robot protesters rallied near South by Southwest (SXSW) in Austin, Texas, yesterday, protesting, of all things, the rise of artificial intelligence technology. They were evidently concerned by the rise of artificial intelligence, and showed their disdain for ‘thinking machines’ with signs, shirts, and other protest memorabilia.

Myanmar

Ferry Capsizes in Myanmar: 34 Dead, More Than A Dozen Still Missing

Tragedy strikes as a double-decker ferry capsizes in Myanmar killing at least 34 passengers, according to police reports in Saturday.

Megabus crash on Interstate 65

Fuel Truck Overturns On Interstate 95, Two Reported Injured, I-95 Reopens After Almost 10 Hours

Fuel Truck Overturns – A tanker truck passing through Prince George County had overturned at the Interstate 95. The incident occurred Tuesday morning. The said truck had been carrying more than a thousand gallons of biodiesel fuel.

Kim Jong Un

North Korean Missiles Aimed at US?

Recently, North Korea made another bold display of its military might by launching a ‘cutting-edge’ anti-ship missile on the nation’s east coast. The launch happened just as the United States held the last day of joint military exercises in South Korea. As expected, the North Korean’s statement caused further tension with the West, especially with their neighbors in the south. This news got people asking: Are there any North Korean Missiles aimed at US territory?

Alligator in Golf Course

Alligator In Golf Course New Orleans Repeats In Florida: Rare Sighting Photographed By Golfer May Not Be Doctored After All

Alligator Golf Course New Orleans - The rather shocking incident during the 2013 Zurich Classic of New Orleans recently happened once again. This time, the reptile was spotted at a golf course at the Myakka Pines Golf Club in Englewood, on Florida’s west coast.

Two People Shot Dead At Jennifer Hudson's Mothers House

Baby Utah River: 18-Month Old Baby Girl Found Alive In Upturned Vehicle, Mother Found Dead, Rescuers Allegedly Heard Voice Saying ‘Help Me’, Voice Not Of Child

Baby Utah River – An 18 month old baby girl was rescued from an upturned vehicle at the Utah River 14 hours after the deadly crash. While the mother was found dead, rescuers found it miraculous that the baby survived the icy temperatures. However, the most surprising incident from the rescue was the fact that rescuers had heard cries for help.

Jihadi John Apologizes To Family, 26-Year-Old Not Sorry For Beheadings

Jihadi John Apologizes To Family, 26-Year-Old Not Sorry For Beheadings

Jihadi John Apologizes – Mohammed Emwazi, also known as The excecutioner ”Jihadi John" in a slew of Islamic State videos, has apologized to his family for the trouble he has caused them after he was identified as the masked ISIS militant butcher from Britain, The Sunday Times of London reported.

Find Us on Facebook

travelers today

© Copyright 2015 Travelers Today All Rights Reserved.

Subscribe to our newsletter
Real Time Analytics