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Hatsune Miku's New Job: A Guide For Your Next Japanese Food Adventure

Travelers Today       By    JC Santos

Updated: Mar 16, 2017 06:08 AM EDT

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japan, hatsune miku, hatsune miku tour guide, miku tour guide, japanese food, japanse cuisine
Hatsune Miku Oishii Trip
The world's most lovable and famous Vocaloid star now is now Japan's foremost culinary tour guide, accompanying and eating with travelers in her newest music video.
(Photo: maffchannel/YouTube Screenshot/

Japan's Ministry of Agriculture Forestry and Fisheries might have employees who could not get enough of the iconic digital pop princess Hatsune Miku they had to make her a culinary tour guide for local and international travelers. One might notice her design to be a bit more realistic, but she has lots to offer in terms of culinary knowledge.

According to Inquirer, Hatsune Miku stars in her own music video named "Oishiii" hosted in Taste of Japan's website -- the official website for the Ministry of Agriculture's culinary campaign. The renewed campaign is in favor of Japan whose cuisine from traditional to modern the UNESCO recognizes as an "intangible cultural heritage."

The music video "Oishiii Trip" shows Miku greeting a virtual travel companion from overseas (given they're was reading a book about Japan before the end of his or her flight) in the airport. Then proceeds to bring them to different Japanese locales singing about different Japanese ingredients to food and other sites to see around Japan. The complete lyrics to her song are in the Taste of Japan's website.

In Taste of Japan's Instagram -- embedded in Rocket News 24's report -- are short looped cutscenes of the music video. The videos show Miku eating Kani or crab sticks, which is a staple in most Japanese dishes, and other delectable items and the video features sushi, ramen and other specialty dishes found from Hokkaido to Tokyo.

The character originated not from an anime series but rather from Yamaha Corporation's newest singing synthesizer program in 2004 -- the first "vocaloid" of the world. Different companies would produce the voices for the synthesizer program.

One company, Crypton Future Media, created Hatsune Miku -- who was only a box-art design that "characterizes" the voice contained in the vocaloid. The company used samples of voice actress Saki Fujita and used it as part of the program -- giving birth to an iconic digital superstar. She was the first "breakthrough" for any similar composing software in Japan and the rest of the world.


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