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Caviar Vending Machines Open in California

Travelers Today       By    Lena Vazifdar

Updated: Nov 30, 2012 04:21 PM EST

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a restaurant in Los Gatos is featuring a dish that is priced at $1200 and includes a variety of caviars.(Photo : Flickr)

Now consumers can purchase more than a bag of potato chips or a soda in vending machines. The company, Beverly Hills Caviar, have developed caviar vending machines for thhe masses.

ABC News reported that husband and wife duo, Kelly Stern and Brian Scheiner's caviar machine will has been ready for use at Westfield  Topanga, Burbank Town Center, and Westfield Century City in California since Nov. 23.

The machines have a range of choices including expensive $500 per ounce Beluga caviar to Wasabi Tobiko caviar for $10 an ounce. In the machines they also offer other food items including gourmet salts, truffle oils and escargot.

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Stern said to ABC News, "What I want to do is make caviar affordable for everybody. What's the point of being in business in America if you can't sell to all of America? We decided to choose three separate malls because any normal person with kids is not living in West Hollywood. Normal people live in the suburbs. The caviar is accessible, not next to Louis Vuitton and not next to Armani or Burberry. It's in a convenient place where you're not uncomfortable with someone looking at you checking out."

ABC News reported that the idea came after their five year old daughter's obsession with cupcakes.  Stern said, "Our daughter was three and half, and she came up with it when we bought a cupcake on the Sprinkles machine," Stern said. "She looked at me and said, 'Mommy can we put caviar in the machine?' My husband was like, 'Hmm, that's a very interesting idea.'  She's five today and here you go. We have the first caviar machine and they're pretty amazing."



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