Bowser Beer, a malty drink for dogs, is making its way to pet-friendly hotels so pups can enjoy vacation almost as much as their owners.
Jenny Brown of 3 Busy Dogs created the treat that replaces hops with chicken or beef broth. The doggy drink that has been on the market since 2008 was created to accompany Bowser Bits which are peanut-butter pretzels for dogs.
"People always ask us how we came up with Bowser Beer. Well,it started with a holiday Farmer's Market and some spicy pretzel treats Jenny made. People kept telling her to make some for dogs,so she did - with delicious peanut butter instead of spices. Then it hit her,'What goes better with pretzels than beer?' So after a family huddle,they brewed up a beefy -malty,hops-free concoction in 4 different recipes that her 3 dogs tested out for her. One bowl was the clear winner and that became the basis of Bowser Beer," Bowser Beer's website states.
Brown says that lots of dogs drink it right out of the bottle, like their beer-swigging parents. Bowser Beer can be purchased at pet food shops in six packs and now many pet friendly bars, restaurants and hotels are taking the leap and selling the product in their business.
Hotels such as FireSky Resort and Spa, a Kimpton Hotel in Scottsdale, Arizona are serving the drink at their pet-friendly hotel. At Le Park Suite Hotel in Hollywood, California Bowser Beer comes in a kit that has water, food bowls and a pet magazine along with a welcome note.
Le Park Suite Hotel's director of sales and marketing said to NBC, "Beer for dogs is a cool product ... adding it to our welcome kit gives us a competitive edge over other hotels. The payoff is that we're known as a very pet-friendly hotel."
In Portland, Oregon the pooch-friendly Hotel Monaco has Bowser Beer in its special pet-packages and has it complimentary during nightly wine hours where owners can bring their dogs.
General Manager Craig Thompson said to NBC, "We see pets as an extension of our guests, so we do everything we can to make them as welcome and comfortable as possible."