Subscribe Now

travelers today

Home » Video

Stephen Curry News: Under Armour Endorser Reason For Shoe Company's Sudden Stock Drop Of $600 M?

Travelers Today       By    Elyssa Deluyas

Updated: Nov 28, 2016 04:24 AM EST

Text Size: A A A

Tags
Stephen Curry, Under Armour, Curry 3, Dick Johnson, Foot Locker
Stephen Curry's Shoes In Under Armour Is Not Selling Much
Under Armour's Curry 3, made for Stephen Curry of Golden State Warriors, is not doing good in terms of sales.
(Photo: Ezra Shaw/Getty Images)

While the Golden State Warriors are 15-2 with eleven-game winning streak and the deadliest offense the league has ever seen, Stephen Curry's shoes aren't so hot. A week earlier, Under Armour lost almost $600 million of its value when it stock declined by more than four percent, and much of that had to do with poor sales for the Curry 3.

Foot Locker CEO Dick Johnson said the Curry 3 "started off a bit slower than the previous models," causing a sell-off in the stock market. CBS Sports added that while Curry's products make up only about 5 percent ($200 million) of Under Amour's total annual business, he is the company's most prominent endorser. Johnson also said that it's still early to completely judge the Curry 3. As of Tuesday, the Curry 3 has been on sale for a month. "We're optimistic that they [Under Armour] are going to be able to continue to keep that [footwear business] with some momentum behind it and certainly expand their footwear offerings," Johnson said.

ESPN quoted a spokesperson for Under Armour saying that the company would not comment on Johnson's characterization of the sales of the Curry 3. The shoe actually has two challenges: The first is its price. Under Armour raised the price of the Curry 3 to $140 a pair, which is an increase of $20 from the Curry 1 and $10 from the Curry 2.

The second is that Curry wears a shoe with a higher profile in order to protect his ankle during plays. Around 80 percent of the people who wear basketball shoes do so for fashion's sake, and lower-profile shoes are more popular. There will be available low=profile versions of the Curry 3 shoe, which Curry wears during warm-ups, but the market distribution of those shoes, versus those he wears in games, is not yet clear.

© 2017 Traverlers Today, All rights reserved. Do not reproduce without permission.
Join Our Conversation

Travel Tips

The Top 5 Rides at Walt Disney World

Five Tips On How To Enjoy Your Trip In Disney World Orlando

Disney World Orlando is a famous tourist spot with its wide selection of rides, activities, restaurants, and spectacular events. But if you want to enjoy every bit of it, you need to plan your trip carefully. Here are five tips on how to enjoy your trip in Disney World Orlando.

Five Things To Do When You Are Travelling With A Disabled Person

Five Things To Do When You Are Traveling With A Disabled Person

Persons with disabilities are as special as what their needs should be. Despite the incapability they have, they likewise deserve to experience good life through traveling and discovering beautiful places outside the four corners of their homes.

Five Expressions You Need To Learn Before Traveling To Los Angeles

Five Expressions You Need To Learn Before Traveling To Los Angeles

In Los Angeles’ metro area itself, there are 185 languages that are spoken in households. Therefore, it is always better to learn some of the basics before visiting L.A.

Five Things That You Need To Do When You Are Traveling With Your Pet

Five Things That You Need To Do When You Are Traveling With Your Pet

Pet travels are some of the most exciting travels in the world. But before going on a trip, be sure to prepare this checklist for you and your pet to have a safe trip ahead.

Subscribe to our newsletter

Receive the latest travel news, reviews, and more..

Want more Travel?

Most Popular

Austin Vacation Travel Guide | Expedia

Austin, Texas Hailed As The Best Place To Live In America

Austin is now the most desirable place to live in the States.

Humiliated by British Airways

Elderly Woman Flies For 13 Hours In Wet Clothes After A British Airways Crew Denied Her Of Using The Toilet

A British Airways crew has garnered a lot of criticism following an incident of denying an old lady to use the toilet. As a result, the lady ended up wetting herself and flew the whole flight in her wet clothes.

Man forcibly taken off an overbooked United Airlines flight.

Doctor Who Refused To Get Off An Overbook United Airlines Flight Forcibly Taken Off The Plane [VIDEO]

Aviation security officers used force to remove a passenger from an overbooked flight from Chicago to Louisville. The doctor refused to leave the plane voluntarily, saying he needs to see patients in the morning.

Works at Atapuerca Archeological Site

From King Solomon’s Mine To Treasure Hunt App In London, 2017 Is Good Year For Archaeology

Archaeologists will find more interesting dig ups this year and would like the public to know more of their history and culture. More expeditions and creative initiatives have 2017 say it's the year of archaeology.

travelers today

© 2017 TRAVELERS TODAY All rights reserved.

Subscribe to our newsletter
Real Time Analytics