Beyonce's fan base, Beyhive, may have taken their love for Queen Bey a little too far.
At the star's Tidal X: 1015 concert in Brooklyn on Saturday night, Beyonce's earring reportedly caught on her braid and got ripped out. This caused her ear to bleed on stage. Of course, being the ultimate performer that she is, she continued to perform as if nothing had happened.
The singer noticed her bleeding earlobe while she was singing her song "Haunted."
As a response, Huffington Post shares that certain members of the Beyhive reportedly started cutting their ears in solidarity with Bey, sharing photos and messages with the hashtags #CutForBeyonce and #BleedForBeyonce on social media.
"If the queen bleeds the hive must unify and leak our blood to restore her spirits. Beyhive we must #CutForBeyonce," one woman wrote alongside a picture of a painful looking cut.
"All for you Queen #CutForBeyonce #BleedForBeyonce" added another next to a snapshot of a cut ear.
As you've guessed it, plenty of folks have spoken out about the so-called movement, naming it 'stupid' and 'outrageous'. A specific Twitter user also emphasized that self-harm is a serious issue that should not be turned into a joke.
"Y'all are outrageous. This #CutForBeyonce gotta stop now," a man said.
"Really... this is like making fun of self harming. It's not like that at all. Ugh I'm infuriated w/ ppl's ignorance," wrote another angry woman.
As Yahoo! pointed out, the #CutForBeyonce and #BleedForBeyonce hashtags have existed for a few years, with the former first appearing in 2014 and the latter in 2013, after Bey did not win an award she was nominated for.
May this be real or not, these kind of hashtags merely serve to encourage others to self-harm and it could have incredibly damaging, incredibly real consequences.
Queen Bey herself has said it, "Don't hurt yourself."