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Google for Mother Earth - Big Data, Meatless Mondays, And Recyclable Menstrual Cups

Travelers Today       By    Patricia Sim

Updated: Oct 13, 2016 05:32 PM EDT

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Google, Google Sustainability, Google Environment, Google Office, Google Data Center, Kate Brandt, SXSW, SXSW Sustainability

Following news by the Google Blog that its Data Centers at Singapore and Taiwan both have achieved Sustainability measyres for the Environment, Google unveils new info on their next project for Mother Earth.

Zero Waste To Landfill

Google's Singapore and Taiwan data centers have reached a 100 percent landfill diversion rate, in line with a global commitment they've made to achieve "zero waste to landfill" for data centers globally.

"That means instead of using raw resources (timber and ore, for example) to create new products, we keep materials in circulation for multiple uses, whether they are maintained, reused, refurbished, or recycled," the Google Blog said.

"Last year, more than half of the components we used for machine upgrades were from refurbished inventory. With the remaining equipment, we resold most into secondary markets for reuse by other organizations, and we recycled a small percentage of un-reusable hardware," they added.

Big Data and the Environment

During the SXSW Eco Conference last week in Austin, Texas, Kate Brandt, Google's Sustainability officer, presented a Keynote on Google's newest project, 'using big data to protect the environment'.

"When we think about the Third Industrial Revolution and the role Google played in it, we also think about the Fourth Industrial Revolution where this digital backbone could transform our relationship to the material world. We would like to be a player," she said during her keynote.

This Fourth Industrial Revolution refers to Technology, and what major changes it can bring to everyday life.

Google's Current SOPs

"I take our shuttle to work," Brandt tells The Guardian, "we are focused on composting, recycling and reusing our water bottles. We have a bin that's green for composting, blue for recycling and a little bit of [space] hanging off to the side that's for landfill waste."

Most Google employees seem to be following these procedures, even conducting their own experiments such as 'Meatless Monday', and recyclable menstrual products.

Here is a closer look at one of Google's many data centers.

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