Amazon just released their own version of music streaming service which might threaten Spotify, Apple Music, Google Play Music and Tidal.
The company has done numerous ways to stir away from its competitors, but what struck the most is Amazon Music Unlimited's pricing. The on-demand music streaming service is available for their Prime members for $7.99 per month or $79 per year, which is undeniably cheaper than the other premium options out in the market. The cherry on top would be an exclusive monthly subscription plan of $3.99 per month for Amazon Echo owners, as published on The Verge.
Amazon Music Unlimited may be similar in ways to its competitors, but what sets it apart are the redesigned Music app interface with revised widgets, as well as their emphasis on album covers and artist visualization. What people might also love about this newest music streaming service is its automatic music download capability based on Amazon's algorithm of what their user might like, which they can enjoy listening while offline. Amazon also integrated lyrics in their music streaming service, so people can sing along, the site added.
The main intention of Amazon with their newest creation is to integrate Echo and Alexa in people's lives. With Echo users' exclusive subscription plan, Alexa's role is her voice-command ability where people can request or pull up songs based on the person's demand. The Verge revealed, a new feature called Side-by-Side which is a modern take on MTV's unplugged or VH1's Storyteller.
Although, the Echo-only plan is exclusive to one device only, but also means it will not work on other platforms. Despite the competitive industry on music streaming, what Amazon is bringing to the table are voice-command service, music suggestion technology and its exclusive plan for Echo users and other potential buyers. Also, don't forget their competitive price compared to what's in the market. Furthermore, they will also introduce six-account family plan matching similar plans of its competitors, as reported by The Verge.