California - Google revealed that it will launch a smartphone on October 4. Reportedly, the company is also expected to introduce its new flagship phones.

The media event will be held in San Francisco. The smartphone launch was confirmed in a Youtube video which shows an outline of a vertical phone-shaped rectangle. The video ended with the Google's logo on the right portion of the outline without revealing the name of the phone.

For a long time, it has been rumored that the company will make its own phone device by the end of this year. Additionally, Google is also expected to disclose several hardware announcements, including new phone and 4K-capable Chromecast.

According to statement by Android Police, the phones are to be called the Pixel and Pixel XL. The cost of the smaller phone, the Pixel, might start at $649. Google's rebranding of the phone's name would address a separation from the company's Nexus moniker.

The tech giant is said to provide further information about Google Home, Amazon Echo and the revelation of the design for Daydream VR headset.

Google Home is a new smart speaker, Amazon Echo is an always-listening virtual assistant and lastly, Daydream VR is a hardware and software platform that helps an Android phone maker build its own VR headset.

Meanwhile, the company has started handing out invitations for the event.

Google is looking to highlight Google "assistant", its new software. It Is powered by artificial intelligence and the concept is to know more about your demeanor so it can provide answers which are precisely to you. It was revealed at Googles' I/O developer conference last May.

According to the company's CEO, Sundar Pichai, this software is the future of Google.

It is also rumored that the first products injected with Google's assistant will be Allo and Google Home.