Heritage pot farmers were off to a good start for their business as throngs of people fell in long lines down Esperanza Street. They chose to endure the heat of the sun just so they could get inside the Boyle Heights warehouse and get their fix of their favorite marijuana.
Inside the warehouse, heritage pot farmers have stalls or tables where variously sized glass jars have been arranged. Inside these jars are the marijuana products that they are trying to sell. The jars have been provided with relatively gauzy names, such as "Banana Kush" and "Blue Dream." To know more about the product, or why they were named as such, guests would have to approach the heritage pot farmers who were marketing them.
Happy shoppers were not shy in requesting for a little sniff for each musky container. Boyle Heights was filled with marijuana-infused products that come from various industries. Guests could purchase marijuana-scented balms and sunblock lotion, organic marijuana-infused soft pretzels and waffles, marijuana-hinted lollipops dipped in salted caramel, marijuana cooking oil, and others.
Every heritage pot farmer with a stall had to step up the marketing techniques, since every single seller inside the warehouse was going all out with their tactics in order to sell. One stall had a huge purple-colored chalkboard behind the table, and it said, "HIGH QUALITY!!! TOP SHELF!!!"
Anthony Guillen of Cal Hemp believes that his tactic is a good one. Every single time a potential buyer approaches his stall; he would immediately ask them, "What do you like?" He understands that each buyer has individual likes and dislikes. He said, "Everybody's got preferences."
The shoppers were obviously from various ages. Some were teenagers, while some were already graying. Other people had their bodies covered with tattoos, while others were already carrying canes with them. No matter how old they were or where they came from, they all had one goal in mind, which was to cut out the pot middleman. This is why they chose to fall in line, despite the baking heat, for the heritage pot farmers who are also interested in making a sale.