The travel industry these days is experiencing an all-time high, thanks to the millennial generation. Past surveys have shown millennials focusing more on travel experiences rather than material possessions, and they prefer traveling to different parts of the world more than settling down and marrying early.
But a recent survey, made by both AAA and the Automobile Club of Southern California, showed that more than 20 million Americans are focusing on food-focused travel experiences or culinary vacations, a trend that hasn't been this high until now.
According to Luxury Travel Magazine, the AAA findings were a result of a telephone and cellphone survey to over 1,013 adults living in the continental United States from March 9-12 this year. The Automobile Club, on the other hand, has discovered a much deeper interest among travelers for travel packages and cruises oriented around food and drink.
Foodies are definitely taking over the travel industry, with globally-famous food spots hosting in more food travelers in the coming months such as Spain, France, and Italy. San Diego Union Tribune reported that more than half of the Americans in the Automobile Club survey feel that food experiences are an important aspect in any travel escapade.
According to Bryan Shilling, AAA managing director of Travel Products and Services, he said: "There is no better way to learn about a destination and immerse yourself in the local culture than by experiencing its unique food and dining customs. When planning a culinary vacation, seek the advice of a trusted travel advisor, who can help customize a trip that matches the individual traveler's dining preferences."
"Travelers spent an average of $63 per person, per day on food and dining purchases during their last vacation. Meals can quickly become a significant portion of a family's vacation budget. That's why planning ahead is key to enjoying a memorable culinary vacation."