Some hotel chains are now building two hotels on the same property to accommodate different clientele.
USA Today reported that it is called "dual-branded hotels" and it is a way for developers to save money.
"It allows the owner to not only save on construction and operational costs from combining services such as the pool or housekeeping department, but it also gives them an opportunity to appeal to a wider array of potential clientele," says Glenn Haussman, editor in chief of trade news site Hotel Interactive to USA Today.
This is a new strategy for hotels to save money and attract different price brackets under one roof. Choice Hotels International opened up a dual-brand hotel earlier this year. It was for its Sleep Inn and MainStay brands and combined features of both brands such as "Sleep Inn's signature tower and MainStay Suite's roofline in one building. Shared features include the lobby, community room, fitness center and laundry," reported USA Today.
Near Manhattan's Central Park a Courtyard and Residence Inn owned by Marriott International, will open up in late 2013. The hotel will be the tallest stand-alone hotel building in New York with the dual hotel theme. Element-360.com stated on its website that "The Courtyard hotel will provide a refreshing environment for business and leisure travelers, while the Residence Inn will offer all-suite accommodation for longer stays."
The hotels will share a main entrance with public areas for Residence Inn on the 3rd floor and the Courtyard on the 4th. Guestrooms for the The Residence will be on floors 36 to 64 with The Courtyard on floors 6 to 32.
Jessica Stadd, Marriott spokeswoman said to USA Today that the concept has "a great return on investment and appeal to two different groups."
Hilton already has 10 dual-branded hotels across the U.S. each with a Homewood Suites and another Hilton Brand such as Hilton Garden Inn and Hampton Inn.