Disney announced Wednesday that they will feature surprises for guests at Disneyland and Disneyworld.
The Associated Press reported that that the new program will be called the "Limited Time Magic" program and includes impromptu concerts, dance parties, colored lighting, character meet-and-greets, new menu and merchandise items and other events at Disneyland in Anaheim, Calif., and Disney World in Lake Buena Vista, Fla., near Orlando."
On Wednesday, Disney announced its program in Times Square with a three-story tall ice castle, Fox News reported. "Mickey Mouse and company unveiled ice castle, made out of 45,000 pounds of ice, and surrounded by six additional ice vignettes," reported Fox News.
Disney is utilizing Social Media such as blogs, Twitter and websites to spread the word to visitors.
Leslie Ferraro, executive vice president of global marketing and sales for Walt Disney Parks and Resorts said at a news conference, according to the AP, "It's a fun, lighthearted, new way to get people engaged."
Starting in January visitors can enjoy special events that are set around different themes. Fox News reported that some of the events include, "Pirates' Week" and "True Love" which celebrates the week of Valentine's day. Fox News reported, "celebrate romance and enchantment throughout Valentine's Week with special moments and entertainment geared to lovebirds. Guests can celebrate their Valentine as Magic Kingdom and Disneyland turn up the romance, complete with their iconic castles bathed in hues of red and pink. Disney Princes join their Princesses to meet park guests in special settings, prix fixe menus turn up at select restaurants and Valentine collectibles will be offered for the week."
Other events include, "Unleash the Villains" day where villains like Maleficent, Captain Hook and Jafar host a dance party till 1 a.m.
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