NBC News Travel reported that the app is downloadable until March 31, 2013 and can be accessed from Apple's App store. Featuring 53 Hello Kitty's dressed up in Japanese outfits representing all of Japanes 47 prefecrtures. A few of the prefectures, Tokyo, Kanagawa, Osaka, Kyoto and Hokkaido have multiple adorable characters.
Asiaone.com reported, "Once you've got it on your device, the kawaii (cute) feline - in a collection of more than 50 regional Hello Kitty in different themes, costumes or backgrounds - will guide you around Japan. As the application is also equipped with camera functions, visitors can take photos "with her" at the various places of attractions."
PR Manager for the Japan National Tourist Association said to NBC News Travel that "Hello Kitty has a strong association with Japan; it's globally known and eye-catching," making Hello Kitty the ideal tour guide for the country.
Each destination is home to a specially dressed Hello Kitty character that acts a tour guide to local landmarks and also is in the photos that the user takes.
The app is only functionable in Japan with the iPhone's GPS detecting where the user is in the country.
Asiaone.com reported that the collaboration is a part of the Visit Japan project "where the Japan Tourism Agency (JTA) and the Japan National Tourism Organization (JNTO) will cooperate with Japanese companies that offer products/services overseas to further promote Japan to visitors who like Japanese brands."
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