A man dressed in a full "Burger King" mascot attire was handing out Burger King burgers and dancing around at a McDonalds in Rome, Georgia.
The man was dressed in a plastic mascot mask and was taking photos with children while dancing around the fast-food chain handing out its competitors burgers.
The Rome News-Tribune reported that the police report says "one child took a picture with him and ran away as he appeared to be scared."
When questioned by the manager at McDonalds the man's excuse was that he was collecting money for children's charities.
It is suspected that the man might be part of The Woodcreek Faction, a "surreal comedy group" since they had uploaded a video of the event. They also tweeted, "A McDonald's manager was furious when a man dressed as the "King" walked into a Georgia fast food chain passing out burgers from its competitor."
A day after the event they also posted "It ain't easy being the King"
Police were called over but the man was gone by the time the police arrived. Police were able to track his car, which is owned by a middle aged white man with dark hair according to the Rome News Tribune.
Burger King has actually stopped using the "Burger King" as their mascot in 2011.The Washington Post reported that, "The move is an effort by the struggling fast food chain to boost slumping sales by focusing its marketing on the freshness of its food rather than the funny-factor of its ads."