Free internet access during your hotel stay, is one of the most important factors in a travelers booking decision, according to the Accor Asia Pacific Business Traveler Survey 2012.
In response, The Accor Group, which manages more than 4,400 hotels worldwide will make in-room internet free of charge for guests.
The survey also revealed other interesting preferences among customers per region. Australian's for example cited hotel location as their most important preference while Chinese said that loyalty program rewards were their most important and Indian's value price point the most. The entire market sited that WiFi connectivity was extremely important in their decision making process. For Accor, which has hotels all over the Asia-Pacific region, half of their guests are business travelers making sense to why WiFi would be such an important factor.
Evan Lewis, Accor's vice president of communications Asia-Pacific, said to TTG Asia: "It is clear that we must take a position on free Internet. By the end of the year, Internet will be free in all Accor hotels across the Asia Pacific region."
Their hotels include the Novotel, Ibis and Mercure as well as upscale hotels such as the Sofitel and Pullman. Currently many of their luxury hotels charge a rate for internet connectivity while their midscale ones normally do not.
Accor is currently focused on the Asia-Pacific region but has not extended these free internet benefits worldwide yet.