Virgin America is getting political with their new initiative-an in flight voter registration that will available to passengers. The program launches in conjunction to their new flight from San Francisco to Washington D.C.'s Reagan National Airport.
The hip airline partnered with Rock The Vote to bring the service to their planes.
In 2008, more than 132 million Americans voted and Virgin may help increase this number for the next election with their voter registration initiative. The program allows passengers to use smart phones to download an app to vote until November.
The easy process allows passengers to scan a QR code on the back of the seat in front of them and receive registration on their mobile phones. Options include paying for the in-flight Wifi and registering immediately or waiting until landing to use the Internet and access the app.
Virgin started the registration drive on Tuesday. Heather Smith, president of Rock The Vote said in a press release, "We the people get to decide who will be flying to DC next year as our representatives, but no matter who you are voting for this November, you have to be registered first. Rock the Vote is thrilled to bring voter registration to Virgin America's guests as well as the opportunity to make a donation to support our efforts to register 1.5 million new voters and educate young Americans about participating in our democracy."
Virgin has a number of interesting and non-mainstream programs such as offering "Fifty Shades of Grey" on audio book on flights and ice cubes served in the shape of Richard Branson's head.