In the world of cuteness, Hello Kitty is about as adorable as it gets. Taiwanese airliner, EVA Air, is capitalizing in on this cuteness with their Japanese cartoon themed aircrafts. To date, they have launched a total of five Hello Kitty flights with everything from adorable-themed food, chairs and flight attendants decked out in the kitty-cat.
The Taiwanese airliner operates between Taipei, Europe, America and the rest of Asia. Their fourth flight was launched in May and the fifth at the end of June with EVA saying that the themed planes have done exceptionally well.
"The passengers over the world love the Hello Kitty jets since launched -- All the Hello Kitty jets have over 85 to 90 percent occupancy," said Liwen Liu PR officer of Evergreen Group, the parent company of EVA Airways to the UK's Daily Mail.
K.W. Nieh, the carriers group executive officer for public relations said that the themed planes aren't just for the kids. "We fly Hello Kitty jets to cities all over Japan, as well as to Korea, Shanghai, and Guam. Business and leisure travelers both go to all of these destinations," he said to Bloomberg Business Week.
EVA Airways is in further talks with Hello Kitty company, Sanrio, to possibly launch two more planes. The planes are not the only things outfitted with kitty garb--check in stations, soap dispensers, utensils and paper cups are also themed with the "kawaii" character.
At Taipei's Taoyuan International Airport, passengers also receive a Hello Kitty boarding pass and baggage tags. Upon entering the plane a Hello Kitty song is played and the all-female cabin crew wear pink Hello Kitty aprons and scarves.