Giorgio Armani unveiled its latest Lip Magnet lipstick products. It is a long-lasting matte lip gloss and liquid lip color.

The lipstick comes in 18 colors from the shades of coral, pink, purple and red.

According to its website, Giorgio Armani Lip Magnet has "an extremely fine texture, unparalleled sensation of weightlessness, intense color concentration, ultra chic matte finish and flawless, long-lasting wear."

Furthermore, the result of the Lip Magnet is transcendent. It gives "intensity of color, extreme finesse and a makeup finish with a matte, second-skin effect."

The Giorgio Armani Lip Magnet will never get sticky or greasy and will last up to eight hours. It does not dry the lips, instead it will stay hydrated and fully defined for long hours.

The product guarantees two major accomplishments:

- After application, color is twice as intense thanks to a 'gradual evaporation' phenomenon.

- The finish is four times thinner than a liquid lipcolor (40 to 10 micrometers).

Allure wrote, the product is a calligraphy pen-like applicator which is pointier and flatter. It has a triangular apex which allows to line the lips and sculpt out the cupid's bow.

The lip magnet also uses the same technology as Maestro Fusion Makeup does.

"The idea is that fast-evaporating oils touch down on the skin, leave behind pigments."

Giorgio Armani has integrated the technology with Giorgio Armani Lip Maestro's uniquely pure color.

"The claim is that the Lip Magnet essentially leaves behind an undetectable film of the most potent color you've ever seen, and yet doesn't feel taut or chalky on your skin."

Giorgio Armani Lip Magnet is available in 18 colors, including Tangerine, Heat, Hollywood, Four Hundred For All, Scarlatto, Fil Rouge, Vibrato, Maharajah, Eccentrico, Mania, Glow, Nuda, Second-Skin, Fusion, Garconne, Front-Row, Attitude and Night-Viper.

You can buy the Giorgio Armani Lip Magnet for $38.