Have you ever had a rotten boss that you wish you could get even with? Well for those who are daring enough to try, the online travel service Hipmunk has a feature in which assistants can create awful travel itineraries in order to get back at their bosses.
As a competitor for Kayak, Hipmunk's main purpose to offer customers the best flight results which are low in price and present the least amount of inconveniences like layovers. However with Hipmunk's new addition, Hipmunk Business Class, they're getting a little original than the usual travel sites. The new product has a "spite" category that organizes flight options, starting with the worst possible travel itinerary.
As part of their job, assistants often have to make travel arrangements for their company, so the feature is targeted towards those who may highly dislike their boss, but it seems that it was added for fun. When hovering over the "spite" feature, it says "Is the boss making you angry? Make 'em suffer!" The feature basically flips around their list of the best possible travel itineraries and presents the worst options first according to Fast Company.
The option is a marketing ploy created for travel planners who "have an underappreciated job." When using the feature, angry assistants can search results with the highest price, most layovers and longest trip duration.
Hipmunk Business Class is the site's first paid service. Its real goal is to take the agony out of planning, booking, and managing other people's travel arrangements. The service is useful to executive assistants, office managers and people who book travel for their freidns, family and colleagues. Although the service is a paid service, it is free for the first 60 days and $10 per month for the first year.
"We've heard from many travel planners about the agony of planning, booking and managing travel for one person-let alone for multiple people. It can be an overwhelming, tedious, and frustrating task," said Adam Goldstein, Hipmunk CEO in a press release. "We developed Hipmunk Business Class to streamline the process and help travel managers simplify communication, minimize toggling between multiple calendars, and book directly with suppliers. This product reflects our dedication to providing users with the simplest, most easy-to-use interface and the largest breadth of travel options."
The San Francisco based company, Hipmunk, began in August 2010 by Adam Goldstein and Reddit co-founder Steve Huffman.