Subscribe Now

travelers today

Home » News

U.S. Travelers Love In-Flight Wi-Fi

Travelers Today       By    Katie McFadden

Updated: Jul 06, 2012 01:15 PM EDT

Text Size: A A A

Computer
British Airways is one of the airlines that offers in-flight internet connections.(Photo : Reuters)

There are many situations where people wish they had a Wi-Fi connection, especially while traveling. Many airlines now have Wi-Fi connections and travelers are loving it, a new survey shows.

The survey conducted by IMS Research found that more than 60 percent of travelers who have used in-flight Wi-Fi are likely to use it again in the future.

The survey showed that more than 40 percent of respondents have used Wi-Fi on a plane in the last year. Some people tried it as part of a promotion, but some paid for the service. The 67 percent of travelers who paid for in-flight Wi-Fi are most likely to use the service again. Twelve percent said they wouldn't pay to use the service in the future. However, the survey found that people are generally favorable towards Wi-Fi service on planes.

Share This Story

"In-flight Wi-Fi is not new, but still poses a major investment dilemma for airlines already squeezed by rising costs," says Rose Yin, market analyst with IMS Research. "Apart from the usual issues of choosing the right connectivity solution for the airline and overcoming any bandwidth limitations, one of the main concerns is whether airlines can get a return on this investment. So far, it has been hard to make much additional profit from offering in-flight Wi-Fi for airlines, particularly as it's not always clear which passengers are willing to pay for it."

Most survey respondents were not fazed by the cost of in-flight Wi-Fi. Seventy percent of those who paid to use it thought it was a good value for the price. The survey also found that a third of respondents have chosen to fly on a specific airline just because it offered in-flight internet. Another third who didn't look for a Wi-Fi supporting airline said that they would consider doing so in the future.

"If we assume that the potential users of in-flight Wi-Fi will be similar to those in the U.S., then we can expect them to be those under the age of 45, male, and carrying a laptop PC on-board, where the average paying user might also come from a household with close to $90,000 of annual income," Yin added.

 "Of course, you will also need to consider what other forms of in-flight entertainment are available. The survey told us that most people were using in-flight Wi-Fi for leisure purposes, which may be a result of a lack of a comparable entertainment system on-board. The take-up rate might be different if a personal in-flight entertainment system is offered for free, as many long-haul flights do," Yin said.

 

© 2014 Traverlers Today, All rights reserved. Do not reproduce without permission.
Join Our Conversation

ADVERTISEMENT

Travel Tips

Lake Tahoe, NV, Sand Harbor (2) 9-2010

5 Ways to Have a More Active Vacation

For those of us who like to live an active lifestyle here are some tips for staying active while you're on vacation where it can be very difficult.

Subscribe to our newsletter

Receive the latest travel news, reviews, and more..

Want more Travel?

Most Popular

Car

Canada Hit-And-Run Attack Perpetrator 'Radicalized?' Authorities Cite Similar Case Last Year As Basis

The Canada hit-and-run attack suspect, who was killed by the authorities after a long chase, is now believed to have been "radicalized" because of the on-going terrorism in the country.

Eric Matthew Frein

Pennsylvania Man Hunt: Schools Close As Man Hunt Drags On, Eric Frein Spotted In Close Proximity To Schools, Children Unsafe With Man Hunt Ongoing?

Pennsylvania man hunt of Eric Frein has dragged on to its’ second month. Frein is wanted for the murder of a state trooper, Cpl. Bryon Dickson, last Sept. 12. Named as “extremely dangerous” by Pennsylvania authorities, Frein has already been added to FBI’s most wanted fugitives.

ISIS Militants In Syria

Denver Girls ISIS: FBI Reviewing Evidence Against Three Girls Believed To Be Heading To Syria To Join Islamic State Militants: Report

Denver Girls ISIS - At least three girls from Denver have been denied their right to travel after authorities found out that they were heading to Syria via Turkey. The FBI is looking into evidence that could prove the girls' intention of joining the Islamic State militants.

Caribbean Princess, Dublin Port

Ebola-Risk Hospital Worker Boards Caribbean Cruise Ship; U.S. Officials To Limit Their Public Appearances

An Ebola-risk health care worker boarding a cruise ship is being isolated despite not showing any signs and symptoms of the deadly disease while U.S. officials asked the health workers exposed to the Ebola infected patients to limit public appearances.

Defective Takata airbags prompted the recall of about 247,000 Toyota model vehicles.

Takata Airbag Recall 2014: Toyota Withdraw Models For Defective Inflators

Takata airbag defect prompts the recall of several Toyota Motor Corp models in the United States on Monday.

Vials

Cure For Ebola Found: Canada To Ship 800 Vials of Experimental Vaccine, China Claims To Have Found Cure

Cure for Ebola found – Canada is reported to send out 800 vials of an experimental drug set out to cure the Ebola outbreak. The cure for Ebola found is an experimental drug named VSV-EBOV. All 800 vials had been tested on primates and showed positive results.

California Drought Map

California Drought Map Reveals 58% Of State Suffers Deficiency Of Water Supply Amid Imminent Winter Season

California's drought map still shows an alarming phenomenon at the Golden State wherein 58% of the area is suffering from deficiency of water supply, be it atmospheric, surface or ground water.

Daniela Poggiali

Nurse Kills 38 Patients Because She Got Annoyed; Co-Workers Say Italian Nurse Daniela Poggiali Is 'Cynical And Vindictive'

Nurse Kills 38 Patients - Italian nurse Daniela Poggiali is one healthcare professional you should be wary of if ever you get confined in a hospital in Italy. For one thing, she is notorious for killing up to 38 patients after she got completely annoyed of them or of their families.

Cattle Return From Alpine Summer Grazing

World's Tallest Cattle Found In Illinois, How Tall Is Blosom The Cow?

World’s tallest cattle is found in Illinois. Owned by Patty Hanson, Blosom the cow has been named Guinness World Records’ tallest cow. How big and tall exactly is Blosom?

Grizzly Bear

Man, 56, Attacked By Bear Shot Accidentally By Hunting Partner Who Tried To Save Him From The Beast

A man attacked by bear was shot by his friend while the latter was attempting to spare him from the brutal attack of the beast.

Find Us on Facebook

travelers today

© Copyright 2014 Travelers Today All Rights Reserved.

Subscribe to our newsletter
Real Time Analytics